April 4th, 2017 was the day I first confessed to Scott that I wanted to end my life. Scott listened to me without judgment that day, and helped me understand that the source of my suicidal ideations was that I was isolating and craved human connection...
...that I needed daily human connection every morning to interrupt my destructive and suicidal thought patterns.
Scott negotiates a deal with me telling me that I can have access to his studio every morning for free on the condition that - instead of paying him money for his services - that I pay him by making and keeping a daily promise to him.
People have often asked me why is the platform called 1111.
Scott came up with the name because he knew that I was sleeping in a lot due to being very depressed, so he felt 11:11 am was late enough in the morning that I would have no excuse - even with my deep depression to accomplish the promise by that time and also because he knew the number 1111 would be more memorable from a marketing perspective to both myself and in terms of attracting guests.
Looking back it seems to a lot of people that Scott naming it 1111 was a brilliant marketing strategy YET he never cared about the number of views.
For Scott it was all about just getting me a guest in the studio to talk to and he knew that for him to accomplish his mission of supporting me in getting a guest every single day, we would have to give them something of value to them which would be a platform to not only connect with me but also simultaneously connect with their facebook friends at the same time through his facebook live streaming studio.
11:11 was born out of Scott’s passion to be of maximum service to humanity by helping me out of depression. In Scott's world, he was fighting for my life - he was doing everything he knew to do to help me find a reason to live.
I see my self-worth and value now - not only as a human being - but also as a business woman and it's all because of Scott's consistent faith and belief in me.
You might say that everything I'm now doing was inspired by the difference Scott made in my life and which I now wish to make for many others.
In the first 90 days after 11:11 was created, Scott was blown away by the generosity of all the people (about 60) who came to connect with me on 1111, knowing that they could not promote directly or indirectly or sell anything.
And out of his appreciation to all those 1111 guests who made a difference for me in transforming my emotional state and bringing me permanently out of my depression, what Scott knew he did not have the power to do alone, he created Passion Projects Light as a thank you gift which was exclusive to guests who came on 1111.
Before I became known in my local town and online where people knew me as 'that 1111 girl who has that 'show' from doing 300+ episodes of 1111 in 90 days, I was a grief counselor and a social worker at a local charity.
In 2016, I stuck up for my rights to my and the rights of other employees to my former employer at this local charity.
When you are an employee, many organizations, such as my previous place of employment, hate it when you question their authority.
And as a result, I found myself in the situation where I knew I couldn’t work in the system again.
I loved my work and my clients, and after having lost the ability to do my work ever again, I became very depressed, and even had suicidal ideations.
The purity of human connection, and one person helping another person freely with "an entire absence of profit motive".
The things I needed, were hope, a purpose, and human connection. He created 1111 for me for that reason.
To force me to get that human connection and interaction I missed so terribly after leaving my profession entirely.
And in less then 90 days, 1111 (Platform) took a life of its own. In other words, what was first created for me grew into something even bigger and more meaningful where it wasn't about me anymore.
We didn’t create 11:11 to talk about business and projects and plans. This was meant to be a pure moment of human connection, an exchange of experience, a touch of reality, a break from the pressures of society that hold us down.
The agreement required that I either have a guest in the studio and broadcast live on their Facebook timeline by 11:11am, OR that I broadcast live on my own timeline until someone connected with me by starting a conversation.
In return for honoring this agreement, I received a maximum of 2 hours of Scott’s time the following day (whether it be producing my broadcast in the background, running the cameras, consulting or coaching with me or my guests).
I was able to offer this opportunity freely with so many people that came into 1111 for free, including for my other services like Passion Projects Light and 1111 Turnaround sessions.
All this was freely given by me since I was using my 2 hours with Scott at my discretion.
BUT if I ever missed even one single day, the agreement was null, and I would no longer be able to earn any of Scott’s time.
Guests who have been on 1111 could come onto this other platform which gave them an opportunity to talk about whatever they want without any restrictions and conditions. They could talk about or promote their passion(s) or passion projects, etc., and it was also for free.
After my well-being was solid and it was clear that I was no longer depressed nor did I have suicidal ideations, Scott had a long heart to heart talk with me.
He shared with me that one day I will have to let 1111 go (and share it with others) since I am well now, and 1111 is not making money. And I was very resistant and reluctant in one day having to let 1111 go, but I knew Scott was looking out for me as he knew that I could never make money from it directly.
And after I kind of embraced the thought that I will need to let go of 1111 eventually one day, the very next day I have a guest come in for 1111.
And Scott strongly feels that this person will make a perfect guest host for 1111 and she will most likely want to do it, he feels everything about them is a yes.
After our 1111 conversation, Scott comes out and asks my guest if they would like to be a guest host of 1111, but he did say that he couldn’t commit, it was ultimately my decision.
And it was so evident that this person would be the perfect fit. It was really hard at first letting 1111 go; I would get emotional at first at just the thought of having to let it go.
But I trusted Scott. I was emotionally well enough at the time - and Scott felt it would soon be time for me to start addressing my financial wellbeing - and 1111 would not make me any money as that is not what it was created for. And with Scott’s guidance and continuous support, I let go of 1111. This video captured in the moment shows how hard it was for me at the time to let it go. And of course, I am not in this emotional place or state of mind anymore. This video is a part of time, where it documents one of those significant events in my journey.
Once we had our first confirmed guest host, Scott gently convinced me that we had to allow non-prejudicialy everybody who has been a guest on 1111 an opportunity to be considered as a guest host and go through the process. And we've had a number of guests who went on to become hosts of 1111.
Scott also created 1111 for young children which gave me the opportunity to be with kids as he knew how much I loved kids and missed working with kids.
And so, Scott created WE ELEVENS which lead me to have my first We Eleven.
Scott told me that 1111 would be the foundation for all my dreams to come true.
He said it's where all the abundance would come from even though it will never come out of it directly.
Scott asked me to give him ninety days to obsessively focus on building 1111 even though it was not a business or profit center for me.
Scott promised me that if I did that, that within ninety days, I would become somewhat of a small town celebrity.
I trusted Scott even though I could not understand and fathom what was happening and had no interest in being any sort of celebrity. In fact I preferred to be invisible.
I did not understand business or why getting attention was so important, but I knew to trust Scott and I did my best to follow his guidance and leadership. And in less than ninety days, I get an opportunity to go to some sort of seminar in Toronto for free.
Scott suggested I go to this seminar not because it would change my life but for one reason only – Scott promised me that at least a minimum of three people would come up to me at the seminar and ask me, "Aren’t you that girl on Facebook?”
Five people came up to me at the seminar and asked me this very same question. I remember walking into a Best Buy which is on the other side of town to buy a capture card and the guy at the counter who is serving us recognizes me and asks me, aren’t you that girl on Facebook that interviews people?”
I've walked into malls and this very same thing happens! I could not believe what was happening. Scott delivered on his promise.
And when I told Scott I had a dream to go to California one day, he said, “Well, I told you, we could do anything with 1111.”
And the next thing you know, Scott writes this message and sends it to this particular person who lives in California, Sacramento who I did not know and he did not know, and the person responds back that very same day and offers to host us at her home for two months.
By the end of October we are on a tour in the U.S hosting episodes of 1111 in Sacramento, Anaheim, Arizona, Nashville, Louisville, Kentucky, we have had guests in different cities.
Scott showed me how to get a guest overnight in any City I want. And I applied what Scott taught me on this tour and it worked. I had the most amazing and abundant journey on this tour and it is all because of Scott and starting with him knowing what I needed from the very beginning.
The odds were against me in me winning against this well-known and powerful charity, but Scott would not give up in what he knew was important to me even though there were times when I was on the verge of giving up on myself because it was just too much for me to handle.
Scott would not all allow me to accept defeat, it just was not an option for him.
Thanks to Scott's multi-faceted talents, determination, unconditional love and conviction, I won the Ministry of Labor Case, and I claimed my victory!
The charity was ordered by the Ministry of Labor to send a payment in the amount of $30,943.71 to the Director of Employment Standards in Trust.
That payment was processed and received by me co-incidentally just a few days before I left for my U.S. tour!
Scott did for me what my psychotherapist and psychiatrist could not do.
I am healthy, mentally capable and I do not think about ending my life anymore. I am living the best and most prosperous time of my life. I am not dependent on Scott or anyone anymore!
I now have my own studio!
1111 and Passion Projects LIGHT have given me mind-blowing visibility and attention both locally and internationally since we first launched it back in April 2017.
Scott taught me that a truly self-sustainable platform exists ONLY when the creator, is no longer needed and it still continues to flourish.
And this is exactly what happened!
When Scott and I were in the U.S for 5 weeks taking 1111 on the road, episodes were simultaneously going on in Canada as well every single day!
On, or around my birthday (February 11th, 2018) Scott has a heart to heart talk with me advising me that it is time for me to stop relying on donations and to start acting and operating like a business owner....
Scott creates a plan for me which I follow and in less than 3 weeks, I get my very first Coaching Client and that client pays me 11 Thousand dollars for 30 days of my time.
A couple months later (April 27th, 2018) I not only received the Waterfront People's Choice Award, I had the highest number of votes (Scott gets the credit for doing some sort of marketing magic to this day I don't know how he got me to number one)
At the time I didn’t understand it.
How did I, shy and quiet former grief counselor get more votes than the valedictorians, businesswomen and professional singers I competed against?
Now, after thinking about, I know how that happened. And it’s exactly the kind of thing I can help you with - ATTENTION - VISIBILITY - ENGAGEMENT.
I was successfully engaging with the world at large. How? By recording videos of myself and other people, being relatable AND authentic on VIDEO. The questions we ask each other on these videos makes draws out the realness without the fluff and captures the heart and spirit of their underlying message, and that level of realness and integrity encourages connection and engagement.
I shared my videos daily on social media (primarily on Facebook), and I connected and engaged with a tremendous number of people. This helped heal my soul, stirring me into the direction of a full-time entrepreneur.
Now let me tell you something about why 1111 is so unique in the world of entrepreneurship, and getting known first before getting into the monetization root. I didn’t start this as a business. We didn’t think in terms of offers or funnels. What inspired the creation of 1111? - Scott's commitment and conviction in empowering me to get out of my isolation and depression, and achieving just that through daily human connection other then him. It had to be me connecting with a different person everyday ....
Scott knew that I needed daily interaction with another human being to compensate for the fact that I was not getting that human connection with my clients like i was at my job anymore. So I went live with a different guest in the studio everyday on or before 11:11am. Without thinking about how 1111 could be monetized and turn into a business, it was not a business. And from there, more or less, after I recovered from my depression and saw hope again, the platform inspired the desire for me to look at exploring ways in which I can help other people with, for example, getting comfortable with and mastering communicating on VIDEO (Like what Scott did for ME), AND here I am!
Out of the blue, clients would approach me, I did not have to approach them. Scott got me so well known in my local town that they would either see me weather it was on video, facebook live, or read my 1111 story, and it did not take long till they developed a meaningful and trusting connection - One thing would lead to the next, and before I knew it, they expressed interest in retaining me (with Scott's guidance in the background of course), but they wanted to retain ME for coaching and consulting with them on their life and/or their business.
My first year, I more than tripled my old income as a grief counselor. I had 7 clients who paid me between $7,000 and $22,000 each for 1 to 3 months of consulting and coaching. Without having made any kind of offer to them. They just got so much value from the process, they wanted more. You see, to put things in prospective, the most I made at my job working about 50-60 hour weeks as a social worker/grief counselor was $22.000 a year. So this was a huge success for me, one that i did not even see possible at first. I couldn't even imagine what it would be like to have a client invest over $11,000 to work with me for 60 days, until my very first client paid me over $11,000 for 60 days of my time.
I have also trained approximately 24 people on how to host and produce a show. I managed about 3 successful membership sites. I lead about a dozen great 12-week programs that my clients have paid over $2,000 to participate in. And I have hosted 5 different online platforms (1111 included).
Select a date on either one of my calendars BELOW and let's CHAT!